Hi, I’m Priya…

I’m an SF Bay Area Product Designer with a decade of experience. My core specialty is in defining design strategy and creating complex, mission-critical workflows that drive efficiency and adoption in enterprise environments.

Check out my work and let's connect.

A woman with long dark hair, wearing a brown sweater and dark brown pants, standing against a rustic brick wall.
QuickBooks logo with green icon and white text on a dark background.

INTUIT

A strategic redesign of the enterprise SaaS onboarding flow to accelerate Time-to-First-Value and mitigate churn, resulting in over $1 Million in annualized revenue saved.
Blue background with white logo and text for Sam's Club, featuring a stylized geometric crown and the company name.

SAM’S CLUB

A 0-to-1 new feature design that centralized disparate data and created a powerful financial forecasting tool, including an AI chatbot for advanced financial query.
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BLUE SHIELD OF CALIFORNIA

A legacy system modernization project, transforming an outdated provider search into a real-time, frictionless self-service experience across all lines of business.